Mudra Institute of Communication, Ahemdabad conducts MICAT for admissions to Post Graduate Diploma in Management (Communications) Program. Its PGDM-C program is specially designed for the aspiring marketing communication professionals.
MICAT is designed to assess analytical ability, divergent thinking, written communication skills, and general awareness about the communications industry. All candidates who apply to MICA either through CAT or XAT or GMAT irrespective of their score will be called for MICAT, subject to their application form being complete and accepted by MICA. Based on candidate’s performance in MICAT and CAT / XAT / GMAT, they will be invited for Group Exercise and Personal Interview to MICA campus, Ahmedabad.
MICAT Paper Pattern
The MICAT exam paper consists of 2 parts. First part comprises of General Awareness and Reasoning sections and second part includes section on Psychometric Test. The duration of MICAT exam is 2 hours.
MICAT Paper 1
Part I: Reasoning
The topics included in this section are Visual Reasoning, Word Association, Data Sufficiency and Statement Conclusion. It consists of 35 questions with 5 answer options for all the questions.
The questions pertain to topics such as advertising, general global awareness, general knowledge, marketing and media. It consists of 25 questions with 4 answer options for every question.
Part II: Writing Ability
In this part, you will be given a topic and you have to write both for and against the topic. But in conclusion, one has to either support or oppose the motion. Not taking a stance would mean that one would not be marked for the essay writing. The next question in this section is that of story writing. On the basis of pictures given in the question, you have to write a story.
MICAT Paper 2: Psychometric Test
The paper 2 comprises of Psychometric Test and the duration is 30 minutes.