MICAT is the admission test conducted by Mudra Institute of Communications, Ahmedabad (MICA). The PGDM-C is the flagship program of MICA, Ahmedabad. You have to apply to MICA through CAT or XAT or GMAT score and you will be called for MICAT, subject to your application form being accepted by MICA. Based on the performance of the MICA Admission Test (MICAT), you are shortlisted for Group Exercise (GE) and Personal Interview (PI).

Important Dates

MICAT I

  • Start of Registrations: 23 August, 2018
  • Last Date to Apply: 20 November, 2018
  • Date of Exam: 2 December, 2018

MICAT II

  • Start of Registrations: 3 January, 2019
  • Last Date to Apply: 30 January, 2019
  • Date of Exam: 9 February, 2019

Eligibility Criteria

You should have a 3 years bachelor degree or equivalent from a recognized institute with at least 50% aggregate marks or equivalent. You can also apply if you are in final year of graduation. You should have successfully qualified CAT, XAT or GMAT.

Exam Pattern

MICAT is a comprehensive computer based test to assess analytical and verbal ability, logical reasoning, divergent thinking, written communication skills, creative potential and general awareness about contemporary social and industry related issues including areas covering media, marketing, advertising and business.

All the candidates must appear in MICAT, which consists of 3 sections - Section A: Psychometric Test; Section B: Verbal ability, Quantitative ability and Data Interpretation, General awareness; Divergent and Convergent Thinking. Section C is the Descriptive Test.

MICAT is a computer based test. It is conducted twice and the best of the two MICAT exams score is considered for the purpose of shortlisting. The paper consists of six sections:

  1. Psychometric (P)
  2. Verbal ability (VA)
  3. Quantitative ability and Data Interpretation (QADI)
  4. General awareness (GA)
  5. Divergent and Convergent Thinking (DCT)
  6. Descriptive Test (DT)

The duration of the exam is 165 minutes.

Exam Centres

Ahmedabad, Allahabad, Bangalore, Bhopal, Bhubaneswar, Chandigarh, Chennai, Dehradun, Delhi, Gurgaon, Guwahati, Hyderabad, Indore, Jaipur, Kochi / Ernakulam, Kolkata, Lucknow, Mumbai , Nagpur, Navi Mumbai, Noida, Patna, Pune, Raipur, Ranchi, Vadodara, Visakhapatnam.

About MICA

Established in 1991, MICA (formerly known as Mudra Institute of Communications, Ahmedabad), is an autonomous, non-profit institution, offering a wide-range of academic programmes like the Post Graduate Programme (PGP), the Crafting Creative Communications (CCC) and the Fellow Programme in Management-Communications (FPM-C). MICA's flagship Post Graduate Diploma in Management - Communications (PGDM-C) is being offered with specialisations in Marketing Research, Digital Communication Management, Brand Management, Media Management and Advertising Management.

MICA Website